The Story Behind Caroline’s Cart and Inclusive Shopping
Table of Contents
Intro
It All Started with a Simple “No”
From a Napkin Sketch to a National Movement
Breaking Barriers in Retail Spaces
When Advocacy Turns Into Action
Rethinking What Inclusion Really Means
Lessons from Drew Ann’s Journey
Conclusion
The Story Behind Caroline’s Cart and Inclusive Shopping
What if something as simple as a shopping cart could change how the world sees inclusion? For many families raising children with disabilities, everyday tasks that most people take for granted, like grocery shopping can be emotionally and physically challenging. This is because stores are often not designed with accessibility in mind, and what should be a simple errand can turn into an exhausting experience.
This was the reality for Drew Ann Long, a mother who refused to accept the idea that families like hers had to struggle in silence. When she was told there was no such thing as a special needs shopping cart, she decided to create one herself. What began as a personal solution soon became a nationwide symbol of inclusion and advocacy.
Her invention, Caroline’s Cart, named after her daughter, has transformed shopping for countless families. Today, you can find it in major retail stores like Target, giving parents and caregivers the chance to shop comfortably with their loved ones. But the story behind it is more than a tale of innovation—it’s about determination, love, and the power of one idea to make a difference.
It All Started with a Simple “No”
Sometimes, change begins with a single word. For Drew Ann Long, that word was “no.” When she asked if there were any shopping carts designed for children or adults with special needs, she was told they didn’t exist. It wasn’t just a denial—it was a reminder of how often families like hers were left out of basic parts of everyday life.
That simple “no” hit hard. Imagine being a parent who just wants to include your child in normal experiences like grocery shopping, only to be told there’s no way to do it comfortably or safely. For Drew Ann, this moment was about more than convenience. It was about inclusion, dignity, and belonging.
Her daughter, Caroline, who has special needs, was growing older and bigger. Standard shopping carts were no longer an option, and pushing both a cart and a wheelchair at the same time was nearly impossible. Every trip to the store became a physical and emotional struggle—a reminder that the world wasn’t built with families like hers in mind.
Instead of accepting that reality, Drew Ann made a decision. If such a cart didn’t exist, she would create one herself. That determination marked the beginning of Caroline’s Cart, a life-changing innovation that would later transform accessibility for thousands of families.
In the On the Spectrum Empowerment Stories podcast episode, Drew Ann shares the exact moment this realization hit her—the frustration, the tears, and the sudden spark of determination that pushed her to take action. Her story is a reminder that every “no” can become the start of something powerful when met with courage and creativity.
From a Napkin Sketch to a National Movement
Every big idea starts somewhere, and for Drew Ann Long, it began right at her kitchen table with a napkin and a dream. After being told accessible shopping carts didn’t exist, she refused to let that be the end of the story. Instead, she grabbed a pen and sketched out what would become Caroline’s Cart, a specially designed shopping cart that could comfortably and safely hold older children or adults with disabilities.
It sounds simple now, but in the beginning, almost no one believed it could happen. Drew Ann faced one roadblock after another. Manufacturers turned her down, claiming the idea wasn’t practical or profitable. Retailers doubted there was enough demand, saying it wouldn’t make sense to invest in something for such a “small” group of shoppers. And funding? That was another mountain to climb.
But instead of giving up, Drew Ann used every “no” as fuel. She poured her energy into learning, researching, and reaching out. She connected with other parents who were struggling with the same challenges, and their support kept her going. Together, they became a powerful voice demanding change.
Social media played a huge role in the movement. What started as one mom’s frustration turned into an online community of families sharing stories, pictures, and encouragement. Those posts caught attention and soon, the message grew louder: inclusion matters everywhere, even in the grocery store.
On the Spectrum Empowerment Stories podcast episode, Drew Ann shares how she leaned on her community’s strength when big companies didn’t listen. Her persistence turned what began as a simple napkin sketch into a nationwide symbol of inclusion. What was once a dream at her kitchen table is now a national movement—proof that one determined parent can truly change the world.
Breaking Barriers in Retail Spaces
When Caroline’s Cart finally made its way into major retail stores, it wasn’t just a new piece of equipment, it was a revolution in how families experienced something as ordinary as shopping. For years, parents like Drew Ann Long had been told that inclusion in everyday spaces was too complicated, too expensive, or simply unnecessary. But when stores like Target, Walmart, and other major retailers decided to adopt Caroline’s Cart, that message began to change in a powerful way.
Imagine a parent pushing a cart through the grocery aisle, finally able to shop with their child beside them instead of leaving them at home or struggling to juggle mobility aids. For many families, it was the first time they could go shopping together, not as caregivers managing a challenge, but as families doing something normal and joyful. The cart gave children and adults with disabilities a safe, dignified place to sit, while giving their loved ones the freedom to move through life’s routines with less stress and more connection.
For Drew Ann, seeing the cart in places like Target was deeply emotional. It wasn’t just about the product—it was about representation. The rollout proved that inclusion doesn’t always require big speeches or expensive programs. Sometimes, it’s about listening to real needs and making practical, compassionate changes that allow everyone to participate equally.
Caroline’s Cart also sparked conversations across industries. Retailers who had never thought about accessibility in this way started asking new questions: How can we make our stores more inclusive? How can we better serve families with special needs? It shifted the focus from compliance to compassion, from ticking boxes to truly creating belonging.
The presence of these carts in major stores also sent a message to the public. It said, “You belong here.” It told families who often felt invisible that their experiences matter—that they were seen, understood, and welcomed.
Listen to the podcast episode to hear Drew Ann’s powerful reaction to seeing Caroline’s Cart in Target for the very first time, and why that moment became a symbol of hope and inclusion for families everywhere.
When Advocacy Turns Into Action
For many people, advocacy stops at raising awareness — sharing stories, posting online, or speaking out about important issues. But for Drew Ann Long, awareness was just the beginning. After the incredible success of Caroline’s Cart, she realized that true inclusion doesn’t end with one invention. It grows through ongoing action, connection, and community. That’s what led her to create Caroline’s Cause, a nonprofit dedicated to supporting families and siblings of people with disabilities.
Drew Ann knew firsthand that families like hers needed more than just tools — they needed encouragement, resources, and support systems that make daily life easier. Through Caroline’s Cause, she began focusing on:
Providing scholarships for siblings of children with disabilities, recognizing how much they contribute to their families’ journeys.
Offering community outreach programs that bring families together to share experiences and find encouragement.
Raising awareness in schools, workplaces, and local communities about what true inclusion looks like in action.
Her goal was simple but powerful, to make sure no family feels invisible or unsupported. She wanted to shift the conversation from “Look at what’s wrong” to “Look at what’s possible.”
What’s inspiring about Drew Ann’s advocacy is how personal it remains. She continues to speak from her lived experience as a mother, not just as an inventor or advocate. Her passion comes from knowing what it feels like to walk into a store, a school, or a playground and realize your child wasn’t considered in the design. That perspective fuels everything she does through Caroline’s Cause.
Rethinking What Inclusion Really Means
Inclusion isn’t just a nice idea, it’s a necessity. That’s one of the most powerful lessons Drew Ann Long hopes people take away from her story. Through her journey with Caroline’s Cart, she reminds us that inclusion should never be viewed as “going the extra mile.” It’s about basic human respect and the right for every person to participate in daily life without unnecessary barriers.
For Drew Ann, inclusion means creating spaces that welcome everyone, not just accommodate a few. It’s about designing with empathy from the start, thinking of people with disabilities not as an afterthought, but as part of the community. She often says that when accessibility works for one group, it often helps everyone. And she’s right.
Think about these examples:
Stores with ramps and wide aisles don’t just help wheelchair users, they make it easier for parents pushing strollers or older adults using walkers.
Sensory-friendly shopping hours benefit children and adults who find bright lights or loud sounds overwhelming and they create a calmer experience for everyone.
Adaptive seating and accessible carts, like Caroline’s Cart, allow families to shop together with dignity and ease.
These simple, thoughtful changes aren’t luxuries; they’re reflections of respect and understanding.
On the Spectrum Empowerment Stories podcast, Drew Ann talks about how important it is for companies, schools, and communities to move from awareness to action. Inclusion isn’t just a buzzword,it’s a mindset that starts with empathy. When businesses and individuals start asking, “Who might feel left out?” and “What can we do to make this better?” — that’s when real progress happens.
She challenges all of us to think beyond our own experiences. Whether you’re a parent, teacher, business owner, or friend, there’s always a way to make the spaces around you more inclusive. It could be as simple as advocating for better accessibility in your local store or supporting policies that promote inclusive design in public spaces.
Ultimately, rethinking inclusion means recognizing that everyone deserves to belong — not as an exception, but as the rule. Drew Ann’s story shows that when we include people fully, we don’t just make life better for them — we make the world better for all of us.
Lessons from Drew Ann’s Journey
Drew Ann Long’s story is full of powerful lessons that remind us how everyday determination can change the world. Her journey from a frustrated mom to a national advocate for inclusion shows what’s possible when one person refuses to give up.
1. Persistence pays off
When Drew Ann was told there was no such thing as a special needs shopping cart, she could have accepted it and moved on. But instead, she decided to create one. It wasn’t easy — she faced rejection from manufacturers, skepticism from retailers, and financial challenges. Yet, she kept pushing. Her persistence is a reminder that even when systems say “no,” change can still happen. Progress is built on persistence, not perfection.
2. Inclusion benefits everyone
Caroline’s Cart didn’t just change life for families of children with disabilities — it improved shopping experiences for countless people. Inclusion has a ripple effect. When stores, schools, and communities design spaces that work for everyone, they create environments that are more welcoming, efficient, and compassionate. Inclusion isn’t a favor; it’s an upgrade for society as a whole.
3. Start small
It all began with one mom, one child, and one simple idea drawn on a napkin. That’s the beauty of grassroots change, it often starts with a small act of courage. You don’t need a big platform or a million dollars to make an impact. You just need to care enough to take the first step.
4. Advocacy is contagious
Once people saw what Drew Ann was doing, others wanted to help. Communities rallied, companies listened, and families spoke up. One person’s voice inspired many others to raise theirs. That’s how movements grow, through shared hope and action.
Conclusion
Drew Ann Long’s story shows that true change often begins in the most ordinary moments,like a mother trying to take her daughter shopping. What started as frustration over a simple problem became a nationwide movement that redefined what inclusion looks like in everyday life. Because one mother refused to accept exclusion, families around the world can now shop together with dignity and ease.
Her journey reminds us that inclusion grows when empathy turns into action. It’s not enough to notice a problem; real progress happens when someone decides to fix it. Drew Ann didn’t wait for a company, a government, or a system to solve it for her — she used love, determination, and persistence to build something the world didn’t yet have.
Today, Caroline’s Cart stands as a symbol of what can happen when one voice speaks up for many.
